Integrated Marketing Communications

IMC Connections   

Welcome 

Join one of the first and most prominent 

IMC programs in the country  

	A life-Changing Program
	“Throughout my 16-month whirlwind IMC journey, which included a once-in-a-lifetime trip to China, I had the opportunity and privilege to learn from some of the best minds in the business. Enrolling in IMC was one of the best decisions of my professional life. In short, a life-changing experience." Steve Lingle, ’10
	IMC Opened Our World
	SBU in the UK  Oxford University Program in England gives IMC students invaluable global perspective. Learn more.
	Where IMC Grads Work
	From FedEx to Fisher-Price to Zippo, our IMC graduates have a proven track record for landing great jobs. See where we work

Our program was one of the first, and it continues to attract top-notch students from across the country.

Integrated Marketing Communications is an innovative way of looking at business communications. It coordinates and integrates the various marketing communication tools within a company into a seamless program in order to maximize the company's message in a cost-effective manner.

Its aim is to optimize the impact of persuasive communication by coordinating such elements of the marketing mix as advertising, public relations, business communications, promotions, direct marketing, package design, and e-commerce.

IMC graduates are consistently in demand at companies large and small because they know how to successfully execute marketing strategies.

Our graduates work in a wide range of fields, from health care to casino marketing, and from agency to freelance settings.

Professional Program, Two Campuses

St. Bonaventure's IMC program is designed to meet the needs of the working professional. We offer our program in two cohort-based formats:

• full time on our main campus in Olean, N.Y., and
• full time, weekends only, at our Buffalo Center campus at Hilbert College in Hamburg, N.Y.

Students must complete three classes per semester to qualify as full-time. Each class is offered in five-week segments so students take one class at a time. This allows the student to fully immerse him or herself into the program and truly grasp the information presented.

Students at the main campus in Olean complete the program in two years, taking classes two nights a week beginning at 6 p.m. Students at the Buffalo Center complete the program in 15 months by attending classes on weekends: Fridays from 6 to 9 p.m. and Saturdays from 9 a.m. to 2:30 p.m.

The program is designed progressively to allow students to build on work done and information learned in each class. The culmination of the class work is the final campaign project that allows the students to showcase all that is learned. Each class in the program affords the student the opportunity to add to the final campaign project. (For an example of the final campaign project click Trading Post above.)

Real-World Opportunities, Home and Abroad

Classes in the IMC program often incorporate real-world experiences. Many classes bring in visiting speakers who have extensive experience in the field. Students also have the opportunity to participate in the Francis E. Kelley Oxford Program at Oxford University's Trinity College in England, regarded as one of St. Bonaventure's most prestigious summer programs. It offers IMC students a chance to work on a project for an international client, and provides international internship opportunities to qualifying students.

Learn more...