Strategic Communication and Digital Media

The future of communication is today at SBU

Strategic Communication and Digital Media, St. Bonaventure University's newest academic major, equips students with the practical skills and ethical decision-making needed to guide the future of interpersonal, organizational and cultural communication within businesses and organizations.

1. prepares students for roles as strategic communicators in for-profit and not-for-profit organizations;


2. evolves as communication culture and technology evolves, including digital, social and emerging media;


3. readies students to understand, evaluate and address organizational dynamics and change in uncertain times;


4. recognizes a global marketplace and its impact on how organizations communicate internally and externally.

Get the skills you need to succeed

Strategic communicators understand how their work supports larger business goals. They utilize their skills in critical thinking, analysis and research to scan their environments, create integrated and complex communication plans and execute those plans using traditional and emerging communication channels.

The program's aim is to provide students with the skills needed to succeed in this swiftly evolving industry. Students will:

• learn how to write using clear, concise, compelling language for a career in communications;
• develop professional presentation skills to build support and influence;
• research, develop and execute complex communication plans;
• understand organizational dynamics in both domestic and global environments;
• utilize the full array of communication tools, including new and emerging technologies such as social media;
• know how to effectively and ethically communicate crisis situations;
• engage with industry professionals; practice their craft with real clients in an agency setting

Position yourself for success in any number of fields

The Strategic Communication and Digital Media major will provide tactical training for students interested in a multitude of communications-related careers, which increasingly require entry-level employees to work as generalists while also understanding how their tactics tie into the organization’s larger strategic goals. A major in Strategic Communication and Digital Media positions graduates for success in any number of career fields, including: