Career Opportunities in Marketing on the rise
Dr. Michael Russell, Chairman
Department of Marketing, St. Bonaventure University
When students ask why they should major in marketing, my response is straightforward and market based. According to the U.S. Bureau of Labor Statistics, employment opportunities in marketing careers will increase much faster than other disciplines.
opportunities in marketing fields such as advertising, marketing
public relations, and sales management employment are projected to see
double-digit growth in the next five to 10 years, with salaries in these
fields being amongst
the highest of all college graduates.
Why? Although there are a number of explanations, I would suggest the
following three factors account for much of the demand for marketers:
- A technology expansion. As
society becomes more based in technology, a new industry has been created. Terms such as interactive marketing or web design did
not exist until recently. Our curriculum integrates traditional as
well as new social media marketing strategies. Graduates of our
program are obtaining positions in Internet-based companies that did not
exist five years ago.
- An expanding market. Most service firms are now applying marketing
principles in their operations. These firms also include non-profit
institutions (universities, hospitals, accounting firms, charitable
institutions) and political candidates.
- A change in policy. Deregulation of several major
industries including banking, telecommunications, transportation and even
utilities has required these industries to rely heavily upon marketing expertise.
Is a marketing path at SBU right for you?
Maybe. Successful marketers tend to be
excellent communicators, critical thinkers, and relate well with
others. Our graduates tend to find careers in sales and sales
management, advertising, sports marketing, direct marketing, retailing,
marketing research, brand (product) management, sales promotion and a
wide range of Internet-related businesses.
area in marketing requires a different set of skills.
- Students interested in pursuing careers in
sports marketing are encouraged to take internships with our Division I Athletics program
or with a professional sports team.
- Students interested in careers in advertising
often take courses in English or journalism and mass communications.
- Students interested in pursuing a career in
pharmaceutical sales are advised to minor in the sciences.
our students to customize their program to fit their
interests and professional
goals. Not only do
we encourage specialization, we feel that learning from experience is the best way to expand your
Various courses include
hands-on experience, such as conducting executive interviews, creating
advertising portfolios and a final capstone project in which all marketing
students prepare a marketing plan for an actual client. This project enables our students to present
future employers with concrete evidence that they are capable getting started
right away in the world of marketing.
Why marketing? Let our students tell you why
marketing majors to comment on their choice of a major. The comments
included the following:
- “I want a career where it is fun to go to work every day.” -- Jena Makowski
- “I chose marketing as my major because I can make an impact that is seen and heard.” -- Colby Brown
- “I chose marketing as a major because it will give me the tools I need to run a successful business after graduation.” -- John Lombardo
- “I chose marketing because of the growing opportunities it provides after graduation.” -- Mike Vieyra
- “During my marketing internship, I was allocating thousands of advertising dollars for a major hotel.” -- Matt Corasanti
- “While marketing has proven to be a challenging major, it is also very rewarding.” -- Sarah Biryla
- “Through several internship opportunities, I feel
assured that I will be able to succeed in a wide range of careers after
graduation.” -- Emily Winter
- “Developing an integrated brand communication strategy was the most rewarding and challenging task I have had as a student.” -- Brenden Biryla
- “Coming into St. Bonaventure, I was undecided business. I decided on Marketing because it was a great way for me to apply my creativity in business applications.” -- Jeff Brown
Majoring in marketing can be exciting and challenging, and it can lead to exciting career opportunities after graduation. Are marketing careers right for everyone? No.
However, if you enjoy
working with people and are willing to engage in some of the fastest-growing industries, you may want to consider a career in marketing.