CURRICULUM & COURSES

Strategic Communication & Digital Media has a sharp focus on digital and emerging media, ensuring that students receive exposure to cutting-edge communication channels and techniques, understanding how they're used and how they relate to traditional media.

Requirements for a Bachelor of Arts in Strategic Communication & Digital Media

The following table summarizes all requirements for a Bachelor of Arts in strategic communication & digital media. For an overview of a particular course, click on its title. Our Course Descriptions page lists all strategic communication and digital media courses. For one possible breakdown of the major by semester, see the Plan of Study below.

 Requirements    Credits 
 Strategic Communication & Digital Media Courses 23
      SC 210. Social Media in Society/Business
      SC 220. Digital Portfolio and Career Readiness
      SC 302. Global Marketing and Communication
      SC 303. Digital Marketing
      SC 497. Agency Experience: Synapse I
      SC 498. Agency Experience: Synapse II
      SC 499. Comprehensive Experience
      One JMC or SC Electives
3
3
3
3
3
3
2
3
 Journalism/Mass Communication Courses
18
      JMC 101. Communication Today
      JMC 201. Reporter's Narrative: Style
      JMC 202. Reporter's Narrative: Craft
      JMC 245. Video Production
      JMC 300. Media Law
      JMC 399. Communication Research Methods
3
3
3
3
3
3
 Business Courses
12
      MKT 301. Principles of Marketing
      MKT 302. Consumer Behavior
      MGT 301. Management and Organizational Behavior
      Choose one of the following:
           ECO 101. Microeconomic Principles
           ECO 102. Macroeconomic Principles
           BUS 101. Elements of Business
3
3
3
3
 Foreign Language
 3
      One course at the 202 level or above*
 
 Political Science
 3
      Choose one of the following:
           POLS 103. International Relations
           POLS 203. Comparative Political Systems
           POL 330. International Policital Economy
 3
 General Education Requirements
37 
    The General Education curriculum, a 37-hour program to help students appreciate a liberal arts education, includes required specific courses as well as selected courses from various distributions. For details, go to General Education Curriculum.

    NOTE: The Jandoli School requires MATH 107 or MATH 135 to satisfy the General Education Curriculum's Quantitative Literacy distribution. 

 General Electives
24
 TOTAL  120
* The foreign language must be at the level of 202 or higher and may be modern of classical (Latin). Students not prepared to begin at this level will need to take additional courses in language that will count as general electives.


Plan of Study for a Bachelor of Arts in Strategic Communication & Digital Media

Below is a suggested four-year plan of study for meeting requirements for the Bachelor of Arts in Strategic Communication & Digital Media. Changes in the sequence of the plan may be desirable. These must be made in consultation with the student’s academic adviser. To see the title of a course in the plan of study, simply pass the cursor over the course's number. To see an overview of a course, click on its number. A list of all strategic communication & digital media courses is found on our Course Descriptions page.

 FIRST YEAR
Fall Semester Credits Spring Semester
Credits
SBU 101
ENG 101
JMC 101
Modern/Classical Language*
General Education Requirement
2
3
3
3
3
SBU 102
ENG 102
JMC 245
FS/THEO 101
PHIL 104
SC 210
1
3
3
3
3
3
 Total
16 Total
16
       
 SECOND YEAR
 Fall Semester
Credits
Spring Semester
Credits
JMC 201
MATH 107** or MATH 135**
MKT 301
SC 302
General Education Requirement
3
3
3
3
3
JMC 202
JMC 300
POLS 103, POLS 330 or IS 101
JMC 399
General Education Requirement
3
3
3
3
 3
 Total 15 Total
15
       
 THIRD YEAR
 Fall Semester
Credits
Spring Semester
Credits
SC 220
MGT 301
MKT 302
SC 303
General Education Requirement
3
3
3
3
3
ECO 101, ECO 102 or BUS 199
JMC/SC Elective
General Electives
General Education Requirement
3
3
6
3
 Total 15
Total
15
       
 FOURTH YEAR:
 Fall Semester
Credits
Spring Semester
Credits
SC 497
SC 499
General Education Requirement
General Electives
3
2
4
6
SC 498
General Electives
3
12
 Total 15
Total
15
*The modern/classical language must be at the level of 202 or higher. Students not prepared to begin at this level will need to take additional courses. Those additional courses will count as general electives.

** The School of Journalism and Mass Communication requires MATH 107 or MATH 135 to satisfy the Quantitative Reasoning distribution of the university's General Education Requirements.

INTERNSHIP REQUIREMENT:
All strategic communication and digital media majors must complete 400 internship hours in order to graduate. Of those:
  • 100 will be obtained by work done in the Synapse Group;
  • 100 hours must be obtained by participating in on-campus media;
  • and 200 (or 300, if no on-campus media hours are earned) must be obtained through off-campus internships.
Transfer students must complete 100 hours for each year they are on campus.

Students will complete this requirement in consultation with the school's internship coordinator.

Requirements for a minor in Strategic Communication & Digital Media

A minor for non-majors includes the completion of 21 credits as follows: To declare a minor, a special form must be filed with the Records Office by the end of the student's junior year. Interested students should see their adviser.