It is the objective of the marketing program to develop a broad working knowledge of the theory and practice of marketing. Program flexibility and adaptability to special interests is provided by electives within and outside the major.
Requirements for a Bachelor of Business Administration in Marketing
The following table summarizes all requirements for a Bachelor of Business Administration in marketing. For an overview of a particular course, click on its title. Our Course Descriptions page lists all marketing courses. For one possible breakdown of the major by semester, see the Plan of Study below.
Changes in the sequence of the plan of study below may be desirable. These must be made in consultation with the student’s academic adviser. To see the title of a course in the plan of study, simply pass the cursor over the course's number. To see an overview of a course, click on its number. A list of all marketing courses is found on our Course Descriptions page.
For non-majors, the following courses constitute a minor in marketing. For an overview of a particular course, click on its title. Our Course Descriptions page lists all marketing courses.
To declare a minor, a special form must be filed with the Records Office by the end of the student's junior year. Interested students should see their adviser.
Application forms, procedures and additional information
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