St. Bonaventure University prepares students to be knowledgeable and ethical members of one of the fastest-growing fields in business today.
The U.S. Bureau of Labor Statistics projects job opportunities in marketing fields such as advertising, marketing management and public relations will see double-digit growth in the next five to 10 years. What's more, salaries in these fields are expected to be among the most competitive available to new college graduates. Why the demand?
- Technology: Pick up your mobile device and do a Google search for something — anything. What pops up? Today's marketing professionals need to know not only how to craft an online message, but how to optimize the chance that it comes up in a Google search. Then there's Facebook, Twitter, YouTube and the blogosphere. Social media marketing has become its own industry. Today's marketers are innovators and integrators, able to communicate effectively across a broad media spectrum.
- Competition: Today's consumers are more choosy about how they spend their money, so most firms place a high priority on marketing their message. Even non-profits — universities, hospitals, charitable institutions — are competing for the attention of this more discerning consumer.
- Policy Change: Deregulation has brought competition to banking, transportation and other major industries. To stay competitive, they now commit major resources to marketing initiatives.
What's this mean? More opportunities for you and others looking to enter this exciting and rapidly changing field. Why Study Marketing at St. Bonaventure University?
Our curriculum provides students with the skills needed to succeed in a constantly evolving business world. To perfect these skills, we provide various opportunities in service learning and require all marketing majors to participate in internships. Many of these internships lead to marketing jobs for our graduates.
All students prepare a marketing plan for a client as a degree requirement. Not only can our students speak about what they have learned, but they graduate with a range of projects to show their skills and workforce readiness.
Additionally, we offer students the opportunity to travel and study abroad while completing their degrees. You can even visit China through our China Studies program. Affiliations With National Organizations
Students at St. Bonaventure have the ability to interact with other students through nationally recognized student organizations. St. Bonaventure students manage chapters of three distinguished national groups:
Apr 22, 2014 | Darwin L. King, professor of accounting, and Dr. Carl J. Case, professor of business information systems, presented a paper titled “Who and What Are Important in the Mission Statements of Large Corporations” at the Center for Scholastic Inquiry’s International Academic Research Conference on April 9, 2014.
Apr 07, 2014 | The Teaching and Learning Center (TLC) at St. Bonaventure will host its first Tutor Appreciation Day on Tuesday, April 15. As part of this celebration, tutees will write thank you notes to their tutors throughout the week, thanking them for their dedication to academic-related assistance.
Apr 04, 2014 | The Induction Ceremony for three honor societies at St. Bonaventure University’s School of Business was held April 3 at the William E. and Ann L. Swan Business Center.
Mar 26, 2014 | Darwin L. King, professor of accounting, and Edward D. King had an article published in the March 2014 issue of the Oil, Gas & Energy Quarterly. The article, titled “What You Should Know About The Revised IRS Hardwood Timber Industry Audit Technique Guide,” analyzed the changes found in the recently revised IRS audit techniques guide.
Mar 24, 2014 | Mary (Daiber, ’84) and Frank Puskar know the meaning of working hard and giving back. Together they founded the successful Energo Engineering, Inc., based in Houston, Texas. Today, wanting to empower others, they have created a lasting opportunity for students at Mary’s alma mater—St. Bonaventure University.
Mar 24, 2014 | The second annual Kearns Global Business Lecture at St. Bonaventure University focused on the successful and philanthropic business model of the PGA TOUR.
Mar 07, 2014 | BonaResponds is seeking volunteers from the community to join current and prospective students in preparing boxes of food for the hungry in disaster-ravaged Haiti and the Philippines.
The food will be packaged during a daylong work session Saturday, March 22, at St. Bonaventure University’s Reilly Center Arena.
Mar 06, 2014 | Some heavy hitters from the golf industry will be at St. Bonaventure University later this month to take part in the second annual Kearns Global Business Lecture. “The PGA TOUR: Driving Charitable Giving, Community Service and Corporate Responsibility” is the theme of this year’s lecture, beginning at 4 p.m. March 20 in the Rigas Family Theater of the Regina A. Quick Center for the Arts.
Mar 03, 2014 | The VITA office will remain open until April 4: For more information or to make an appointment, call (716) 373-2534. Since 2004, the SBU's VITA program has brought federal and state income tax benefits to people with low and moderate incomes by providing free income tax preparation and e-filing.
Feb 24, 2014 | Dr. Carl J. Case, professor of business information systems, and Darwin L. King, professor of accounting, had a paper titled "System Security: A Trend Analysis of Student Electronic Resources Use Policy Perceptions and Risky Behavior" accepted to be published in the American Society of Business and Behavioral Sciences (ASBBS) E-Journal.
Jan 29, 2014 | Kevin Brayer, executive director of the Buffalo Center, was nominated and selected for the Leadership Buffalo Class Experience.
Jan 23, 2014 | The life of beloved Catholic contemplative, poet and Trappist monk Thomas Merton will be the focus of the summer 2014 conference “Coming home and going forth: Merton as mirror and model.”
Jan 23, 2014 | St. Bonaventure’s Career and Professional Readiness Center (CPRC) and department of Alumni Services are working in conjunction to introduce the Alumni Internship Program.
Jan 17, 2014 | St. Bonaventure University accounting students are setting up for the 11th year of offering free tax services to qualifying taxpayers.
Dec 20, 2013 | Students in the fall section of Event and Sponsorship Marketing (MKT 310) created and implemented five events this semester, raising a total of more than $16,000 for charities.
Dec 17, 2013 | Chelsea Ann McBee, a sport studies major from Glenville, N.Y., addressed her classmates at St. Bonaventure University’s December Recognition Ceremony on Saturday, Dec. 14.
Dec 10, 2013 | Chelsea McBee, a sport studies major from Glenville, N.Y., will address her classmates at St. Bonaventure University’s December Recognition Ceremony on Saturday, Dec. 14.
Dec 04, 2013 | St. Bonaventure University is showcasing the creativity of its alumni in an online Holiday Gift Guide.
Open to alumni who create, make and sell products and services, the inaugural guide provides a wide assortment of gifts from custom woodworking and jewelry to digital illustrations and organic body care products.
Dec 03, 2013 | New York state Assemblyman Michael Kearns will speak on business issues as they relate to state government during a presentation at 6 p.m. Friday, Dec. 6, at Hilbert College, home to St. Bonaventure’s Buffalo Center for Graduate Studies.
Nov 26, 2013 | Some 178 students, faculty staff and alumni have grown or supported the growing of moustaches in partnership with Movember, a global men’s health charity. The goal during the 30-day campaign during November is for men to change their appearance — by growing a moustache — and attitudes men have toward their health.