St. Bonaventure University prepares students to be knowledgeable and ethical members of one of the fastest-growing fields in business today.
The U.S. Bureau of Labor Statistics projects job opportunities in marketing fields such as advertising, marketing management and public relations will see double-digit growth in the next five to 10 years. What's more, salaries in these fields are expected to be among the most competitive available to new college graduates. Why the demand?
- Technology: Pick up your mobile device and do a Google search for something — anything. What pops up? Today's marketing professionals need to know not only how to craft an online message, but how to optimize the chance that it comes up in a Google search. Then there's Facebook, Twitter, YouTube and the blogosphere. Social media marketing has become its own industry. Today's marketers are innovators and integrators, able to communicate effectively across a broad media spectrum.
- Competition: Today's consumers are more choosy about how they spend their money, so most firms place a high priority on marketing their message. Even non-profits — universities, hospitals, charitable institutions — are competing for the attention of this more discerning consumer.
- Policy Change: Deregulation has brought competition to banking, transportation and other major industries. To stay competitive, they now commit major resources to marketing initiatives.
What's this mean? More opportunities for you and others looking to enter this exciting and rapidly changing field. Why Study Marketing at St. Bonaventure University?
Our curriculum provides students with the skills needed to succeed in a constantly evolving business world. To perfect these skills, we provide various opportunities in service learning and require all marketing majors to participate in internships. Many of these internships lead to marketing jobs for our graduates.
All students prepare a marketing plan for a client as a degree requirement. Not only can our students speak about what they have learned, but they graduate with a range of projects to show their skills and workforce readiness.
Additionally, we offer students the opportunity to travel and study abroad while completing their degrees. You can even visit China through our China Studies program. Affiliations With National Organizations
Students at St. Bonaventure have the ability to interact with other students through nationally recognized student organizations. St. Bonaventure students manage chapters of three distinguished national groups:
Dec 11, 2014 | The William E. and Ann L. Swan Business Center has been recognized by American School & University magazine in its 2014 Architectural Portfolio issue.
Dec 09, 2014 | Dr. Carol Wittmeyer, associate professor of management at St. Bonaventure University, served as emcee for the daylong program, "Creating a Culture of Accountability: Self, Family, & Business," for the New York Family Business Center annual event on Dec. 2 held in Syracuse.
Dec 04, 2014 | The American Marketing Association chapter at St. Bonaventure University had to get crafty to fundraise this year.
Nov 19, 2014 | St. Bonaventure ENACTUS members are hosting the third annual Dream It Do It 500 from 9 a.m. to 3 p.m. Saturday, Nov. 22, in the Sandra A. & William L. Richter Center on the university’s campus.
Nov 12, 2014 | St. Bonaventure's Technology Services and Friedsam Memorial Library will host a Mobile Technology Expo Monday, Nov. 17, from 4 to 5 p.m. in the Library Instructional Lab.
Nov 12, 2014 | The St. Bonaventure University School of Business Advisory Board hosted a retreat at Mt. Irenaeus for 20 business students Oct. 17-18. This was the first weekend retreat held to include the School of Business Advisory Board, business faculty members, mountain ministry members and business students.
Nov 10, 2014 | The St. Bonaventure University Family Business Club organized a day-long trip to tour two family-owned businesses on Friday, Oct. 24. The trip was funded by Betty Ramming, who donated to the business school in honor of her late husband, Allan Ramming, ’63, owner of Electro Abrasive Corporation.
Nov 04, 2014 | The St. Bonaventure University School of Business Advisory Board hosted a retreat at Mt. Irenaeus for 20 business students Oct. 17-18. This was the first weekend retreat held to include the School of Business Advisory Board, business faculty members, mountain ministry members and business students.
Oct 31, 2014 | A group of veterans service coordinators will host a panel discussion titled “Awareness and Inclusion of Military Students” from 4:30 to 6:30 p.m. on Wednesday, Nov. 12, in Dresser Auditorium of the John J. Murphy Professional Building at St. Bonaventure University.
Oct 30, 2014 | Inspired by Adam Braun’s story “The Promise of a Pencil,” St. Bonaventure University students took a trip to Saint’s Place in Rochester, N.Y., to volunteer both their time and creativity.
Oct 24, 2014 | Dr. Dean Stansel, an associate professor of economics at Florida Golf Coast University, will deliver a speech, titled “Economic Freedom: What It Is and Why It Matters,” at St. Bonaventure University at 3:30 p.m. Nov. 11 in the William F. Walsh Science Center Auditorium.
Oct 24, 2014 | BonaResponds volunteers will be raking leaves (and other small chores) this weekend to help raise money for groups in West Africa that are fighting Ebola.
Oct 15, 2014 | The house is open! Prospective students and their families are invited to attend the Sunday, Oct. 19, Fall Open House at St. Bonaventure University to learn why U.S. News and World Report ranks St. Bonaventure the No. 1 college value in the state of New York.
Oct 09, 2014 | St. Bonaventure University inducted 62 new members into the university’s chapter of Phi Eta Sigma National Honor Society, the nation’s oldest freshman honor society. Membership in Phi Eta Sigma is available to students who earn a GPA of 3.5 and above during their first year of college.
Oct 08, 2014 | Dr. Bryan McCannon, associate professor of economics at St. Bonaventure, published a paper in the most recent issue of the journal Public Choice investigating the role of popular, partisan elections on decisions made by prosecutors.
Oct 08, 2014 | Dr. Carl J. Case, professor of business information systems, received the International Association for Computer Information Systems 2014 Computer Educator of the Year Award on Oct. 3.
Sep 22, 2014 | The St. Bonaventure University community will welcome social entrepreneur and author Adam Braun to campus Monday, Sept. 29. Braun’s memoir, “The Promise of a Pencil” is this year’s All Bonaventure Reads selection for new students.
Sep 15, 2014 | A new Speakers Bureau at St. Bonaventure University offers experts from a variety of disciplines to speak at no charge to high school classes, high school assemblies, community groups, school and youth organizations, and businesses. Experts are also available for media interviews.
Sep 12, 2014 | St. Bonaventure University will be holding its annual Family Weekend from Sept. 26-28, 2014. This event-packed three days is an ideal way for students to share with their families the rich and varied experiences that make up student life at SBU.
Sep 11, 2014 | To coincide with National Constitution Day, SBU's Center for Law & Society is looking for nine students to participate in the third annual Constitution Day Jeopardy competition. The SBU student who is ultimately crowned Constitution Jeopardy champion will receive a semester’s worth of textbooks (up to $350), with second place winning $100 Bona Bucks and third place winning $50 Bona Bucks.