Dr. Paul G. Barretta, chair of the Department of Marketing at St. Bonaventure University, and recent MBA graduate Molly Barrett had their case study “Rich’s Products and Healthy Eating Consumers” accepted by Sage Business Cases.
It will be included in a database of business cases that Sage Publishing is distributing in April 2016 to academic libraries similar to a journal distribution. The case study is the result of an independent study in Marketing Research Practicum that Barretta supervised for Barrett.
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