IMC 520. Marketing Communications Research
Eva is a marketing professional with more than 15 years of experience in consumer packaged goods and marketing communications. In her current role as Marketing Director at Maryland & Virginia Milk Producers Cooperative Association, Inc., she manages the organization's marketing efforts. She is currently involved in a re-branding project involving consumer research, logo and packaging development and testing, and marketing strategy planning
As Director of Marketing and Contract Sales at Perry’s Ice Cream, Eva was in charge of brand marketing, strategic sponsorships, social media, public relations, and the management of the contract manufacturing business. She was involved in monitoring market and consumer trends; setting the strategic direction for future marketing efforts and product development; working with several cross-functional teams on contract manufacturing projects; and of course, tasting ice cream! Eva was also part of the company’s Leadership Team, being involved in long-term strategic planning for the business.
Prior to joining Perry’s Ice Cream, Eva was employed at Upstate Niagara Cooperative in Buffalo where she worked on marketing programs for the Upstate Farms, Bison, and Intense Milk brands. As a representative of a fluid milk processing company, Eva served on the board of directors for the Milk Processor Education/Marketing Program (MilkPEP/got milk?).
While serving the fluid milk industry, she was an active member of several teams including the Business Development & Research Committee. Eva also worked with Dairy Management, Inc., being a member of the Health and Wellness task force team, which collaborated on a large research project aimed at investigating consumer perceptions of various dairy products and future opportunities for dairy.
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