This course uses a seminar format to explore how economic and political forces influence production of media content, particularly at American news organizations. It examines economic concepts, such as market and competition, as they relate to media organizations. Special attention is paid to the effect of advertising and marketing considerations on news decision making. The relationship of technological advances to convergence of media forms and their impact on journalistic form and content may also be explored.
- Prerequisite: Juniors and seniors only
- Credits: 3
- Offered every spring