Manage your digital identity!
Put your best (digital) foot (print) forward! Social media is changing the parameters of how people and organizations interact and operate. It allows individuals to present themselves, articulate their social networks, and establish or maintain connections with others. Social media accounts for one out of every six minutes spent online in the U.S. There are over 200,000,000 blogs in existence and 77% of internet users read blogs. Social media networks allow an individual to communicate with the world; and the networks are changing how we communicate, collaborate, and how we connect.
Did you know?
- 70% of employers have rejected a job candidates because of information found about the person online.
- 79% of U.S. HR / recruitment professionals use online info to evaluate candidates most or all of the time.
- 85% of employers say positive online reputation influences hiring decisions.
Students need to know how to use it not just for jobs, but also to shape online presence and convey relevant skills with ease. The demand for employees to be digitally literate in work environments is rising.
Job seekers and human resource professionals are using social networks to optimize their search efforts. It is becoming more and more important for all job seekers to understand the strategy of online job search—from research to establishing a presence, to personal brand building – and everything from the social media-enabled resume, to the use of video, as well as LinkedIn, Facebook, Twitter, and blogs as a means of creating distinction in the marketplace and a more targeted, effective search.