The Office of Marketing and Communications is located on the second floor of Francis Hall on the East End of campus. During the academic year, our office hours are 8:30 a.m. to 5 p.m. Summer hours are 8 a.m. to 4:30 p.m.
What are the key areas to watch in social media?
Social commerce, social search such as the recent partnership between Bing and Facebook, and geo-targeting/location-based services like FourSquare. What are your thoughts on the current WikiLeaks controversy?
One of the larger issues here is around transparency. Because the social space is transforming the way we communicate, people have a greater expectation of transparency from both corporations and government. The WikiLeaks controversy is forcing us to further consider these issues. There is always a learning curve when it comes to new technology and part of this issue is the learning process of understanding how social technologies are affecting our expectations as a society around communication. What do you think of the new Facebook messaging?
It’s a changing way of digital communication that merges all of our tools like e-mail and IM chat and Facebook messages into one. It has lots of potential benefit, such as not having to remember and keep track of multiple e-mail accounts. Assuming that the interface gives us a better, easier way to communicate with one another, it represents an important shift and could easily replace e-mail in the near future. Are there any small players/social networks to watch?
There are a number of small players doing exciting things. A few that come to mind include Tuenti, a social network out of Spain, and Live Mocha, a crowdsourcing tool for language learning. Crowdsourcing uses the collective intelligence of a group or the public at large to achieve a task.
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