Watson, John J.

Professor

233 Murphy Building
St. Bonaventure University
St. Bonaventure, NY 14778
Phone:  (716) 375-2175       
Fax: (716) 375-2191
E-mail: jjw@sbu.edu 

233 Murphy Building

 

M,W,F: 8:40-9:20 a.m.

M, F: 11:30-12:30 p.m.

W: 1:30-2:30 p.m.

and by appointment

Course Schedule
 

Days	Time	Class	Room
M,W,F	9:30-10:20 a.m.	MKT 309-01	MUPB 107
M, F	10:30-11:20 a.m.	MKT 612-01	MUPB 105
M	1:30 p.m.-2:30 p.m.	MBA 612-H1	MUPB 103

• Ph.D., Business Administration (Marketing), The Pennsylvania State University, 1996 
• M.S.B.A., Bucknell University, 1989
• B.S.B.A.,  Bucknell University, 1988

Dr. Watson was previously on the faculty at the University of Canterbury (New Zealand), 1996-2008.

Selected Teaching AwardsBest Teacher 1997 & 2006, College of Business & Economics, University of Canterbury.

Nominee, Best Teacher Award 1997-2008, Faculty of Commerce, University of Canterbury.

Selected Publications

Watson, J.J. & J. Barnao (forthcoming), “Debt Repayment: A Typology,” International Journal of Business & Economics Research.

Fullerton, S., D. Taylor, & J.J. Watson (forthcoming), “ Web-Based Instruction & Online Delivery of Classes: Where are We Now?” American Journal of Business Education.

Watson, J.J. (2003), “The Relationship of Materialism to Spending Tendencies, Saving, & Debt,” Journal of Economic Psychology, 24 (6), 723-739.

Lysonski, S.E., S. Durvasula, & J.J. Watson (2003), “Should Marketing Managers Be Concerned About Attitudes Towards Marketing and Consumerism in New Zealand? A Longitudinal View,” European Journal of Marketing, 37 (3/4), 385-406.

Watson, J.J., T. Gillan, S. Lysonski, & L. Raymore (2002), "Cultural Values and Important Possessions:  A Cross-Cultural Analysis," Journal of Business Research, 55(11), 923-931.

Larsen, D. & J.J. Watson (2001), " A Guide Map to the Terrain of Gift Value," Journal of Psychology & Marketing, 18 (8), 889-906.

Lysonski, S.E., S. Durvasula, & J.J. Watson (2001), " Does Vanity Describe Other Cultures? A Cross Cultural Examination of the Vanity Scale,” Journal of Consumer Affairs, 35(1), 180-199.

Watson, J.J. & K. Wright (2000), “Consumer Ethnocentrism & Attitudes Toward Domestic and Foreign Products,” European Journal of Marketing, 34 (9/10), 1149-1166.

Dr. Watson, grew up in Franklinville, N.Y., and graduated from Archbishop Walsh High School in Olean. He played basketball at Bucknell University and spent two years after college playing professionally in Ireland and England. 

Dr. Watson still has close ties to New Zealand, as he owns a basketball team in the New Zealand National Basketball League, the Canterbury Rams. 

Dr. Watson is the son of the late Dr. John G. Watson, former dean of the School of Business, and Dr. Suzanne Watson (Computer Science); and the brother of Stephen Watson, SBU Athletic Director.  He and his wife, Dr. Leslie Raymore Watson, have four children, John (11), Noah (9), Stephen (7), and Elizabeth (4).