Selected Teaching AwardsBest Teacher 1997 & 2006, College of Business & Economics, University of Canterbury.
Nominee, Best Teacher Award 1997-2008, Faculty of Commerce, University of Canterbury.
Watson, J.J. & J. Barnao (forthcoming), “Debt Repayment: A Typology,” International Journal of Business & Economics Research.
Fullerton, S., D. Taylor, & J.J. Watson (forthcoming), “ Web-Based Instruction & Online Delivery of Classes: Where are We Now?” American Journal of Business Education.
Watson, J.J. (2003), “The Relationship of Materialism to Spending Tendencies, Saving, & Debt,” Journal of Economic Psychology, 24 (6), 723-739.
Lysonski, S.E., S. Durvasula, & J.J. Watson (2003), “Should Marketing Managers Be Concerned About Attitudes Towards Marketing and Consumerism in New Zealand? A Longitudinal View,” European Journal of Marketing, 37 (3/4), 385-406.
Watson, J.J., T. Gillan, S. Lysonski, & L. Raymore (2002), "Cultural Values and Important Possessions: A Cross-Cultural Analysis," Journal of Business Research, 55(11), 923-931.
Larsen, D. & J.J. Watson (2001), " A Guide Map to the Terrain of Gift Value," Journal of Psychology & Marketing, 18 (8), 889-906.
Lysonski, S.E., S. Durvasula, & J.J. Watson (2001), " Does Vanity Describe Other Cultures? A Cross Cultural Examination of the Vanity Scale,” Journal of Consumer Affairs, 35(1), 180-199.
Watson, J.J. & K. Wright (2000), “Consumer Ethnocentrism & Attitudes Toward Domestic and Foreign Products,” European Journal of Marketing, 34 (9/10), 1149-1166.