About SBU

Khairullah, Durriya H. Z.

Name:
Durriya Khairullah
Durriya H. Z. Khairullah, Ph.D.

Academic School:
School of Business

Academic Department:
Marketing

Titles/Responsibilities:

Professor, Marketing

 

Dr. Khairullah  teaches mainly in the areas of consumer behavior, international marketing, marketing management, and merchandising.

Contact Information:
Office Phone: (716) 375-2194
E-mail: durzk@sbu.edu 

Office Location/Hours:

Room 222, Murphy Professional Building

 

M,W 11 a.m. - 12:30 p.m.; T,Th 11:30 a.m. - 2 p.m.

and by appointment

Courses Taught:

Course Schedule 

Days Time Class Room 
T,Th10 - 11:15 a.m.MKT 304. MerchandisingMUPB 105
M2:30 - 5:10 p.m.MBA 612. Marketing ManagementMUPB 107
F6 - 9 p.m.MBA 644. International MarketingHILBERT
S 9 a.m. - 2:30 p.m.  

Academic Degrees:
  • Ph.D. December 1990, School of Management, Syracuse University, Syracuse, New York
    • Major Field: Marketing
    • Minor Fields: Advertising, International Business
    • Dissertation Title: “Ethnic Perceptions of Advertisements: Attitude Towards the Advertisement and Acculturation, A Comparative Study.”
     
  • M.B.A. May 1980, St. Bonaventure University, St. Bonaventure, N.Y.
    • Concentration: Marketing
     
  • B. COM. (Bachelor of Commerce) June 1970, Bombay University, Bombay, India
    • Concentration: Business Management
     

Accomplishments:

Awards/Grants 

  • Cited in "Who's Who In The East," 1985-1986, Marquis Who's Who Inc., Chicago, Ill.
  • Faculty Advisor Service Recognition Certificates (1992-present), The American Marketing Association 
  • Member Alpha Mu Alpha, April 1992, Honorary Society of the American Marketing Association
  • Member Beta Gamma Sigma, December 1990, National Honor Society for AACSB Accredited Business Schools
  • Silver Medal, ranked 1st in Preliminary Exam, February 1970, H. R. College of Commerce & Economics, Bombay, India.

Publications 

Author and co-author of more than 25 refereed publications in professional journals and proceedings of professional conferences. Presented more than 30 scholarly papers at various international and national conferences. Examples of publications:

  • “Depiction Of Gender Roles In American Magazine Advertisements.” With Zahid Khairullah. Research Yearbook, Volume XIV(2), 2007, 715-721.
  • “A Study Of Models Appearing In Indian Print Advertisements.” Proceedings of the  2006 International Applied Business Research Conference.
  • “A Study of the Extent of Westernization in Indian Magazine Advertisements.” With Zahid Y. Khairullah. Asia Pacific Journal of Marketing and Logistics, 17(2), 2005, 2-16.
  • “Second Generation Asian-Indian Reactions To Asian-Indian And American Magazine Advertisements.” With Zahid Y. Khairullah. International Business & Economic Research Journal, 4(9), 2005, 37-43.
  • “Expansion Of Sales Operations Through Foreign Subsidiaries.” With Azam N. Foda and Zahid Y. Khairullah. Proceedings of the 2004 International Applied Business Research Conference. Applied Research Conference.
  • “Experiences in Globalization.” With Azam N. Foda and Zahid Y. Khairullah. Business Research Yearbook, X, 2003, 530-534.
  • “The Effects of Facial Symmetry and Age on Physical Attractiveness.” With Firhana Z. Khairullah and Sakhiba Z. Khairullah. Business Research Yearbook, X, 2003, 93-97.
  • “Dominant Cultural Values: Content Analysis of the U.S. and Indian Print Advertisements.” With Zahid Y. Khairullah. The Journal of Global Marketing, 16(1 & 2), 2002/3, 47-70.
  • “Relationships between Acculturation, Attitude Toward The Advertisement, and Purchase Intention of Asian-Indian Immigrants.” With Z. Y. Khairullah. International Journal of Commerce and Management, 9(3/4), 1999, 46-65.
  • “Behavioral Acculturation and Demographic Characteristics of Asian-Indian Immigrants in the United States.” With Zahid Y. Khairullah. The International Journal of Sociology and Social Policy, 19(1 & 2), 1999, 57-80.
  • “Acculturation and Immigrant Consumers; Perception of Advertisement: A Study Involving Asian-Indians.” With Frances G. Tucker and Clint B. Tankersley. International Journal of Commerce and Management, 6(3/4), 1996, 81-104.
  • “Acculturation and Its Relation to Asian-Indian Immigrants’ Perception of Advertisements.” The Journal of Applied Business Research, 11(2), 1995, 55-66.

Current Research Interests/Projects:
Dr. Khairullah's primary research is in the areas of acculturation, and American and Asian-Indian advertising.

Other Interests/Community Involvement:

Service 

  • Committee Member, ROTC Language and Culture Project, Grant Proposal for Arabic Program at SBU (August 2007-present)
  • Committee Member, School of Business Faculty Evaluation (2000-present)
  • Coordinator, Alpha Mu Alpha, Honorary Society of the American Marketing Association (1992-present)
  • Committee Member, Dean Search-School of Business (November 2006-April 2007)
  • Committee Member, Faculty Qualifications and Evaluation for AACSB Accreditation (2004–present)
  • Faculty Advisor of St. Bonaventure University Collegiate Chapter of The American Marketing Association (1992-present)
  • Member, The United Faith's Community (2004-present)
  • Member, The Islamic Society of the Southern Tier (1983-present)
  • Committee Member, University Faculty Recommendations (2006-present)
  • Committee Member, International Studies Major (2006-present)
  • Committee Member, Women's Studies (2005-present)
  • Guest Speaker on Islam and Muslim Cultures (2004-present)
  • Assist, Admissions Office (2002-present)
  • Serve as one of the Judges -- Advertising Campaign, American Advertising Federation (2002-present)
  • Committee Member, Ford Foundation Grant Proposal (2005-2006)
  • Committee Member, Grant Proposal for Middle Eastern Studies (2005-2006)

Professional Memberships (Clubs) 

  • Member of the American Marketing Association
  • Member of the International Academy of Business Disciplines

Interests 

  • Reading, traveling, cooking, crafts